Brand:
/ Positioning & strategy
/ Brand architecture
/ Brand launch strategy
Marketing:
/ Marketing strategy
/ Campaign strategy
/ Persona/Target development

Birthed from Stanford's BioDesign, iRhythm was a start-up with a mission - diagnosis critical arrhythmias earlier. Starting as an early employee in marketing for them, we bridged the gap between innovation and market understanding, helping position the diagnostic platform for explosive growth that led to SF's 6th largest IPO that year.
/ Brand positioning & design
/ Creative direction & activation
/ Market development
/ Event development & activation
/ Product launch

Over the years, Disney operated as separate worlds – each platform and IP living in its own space. Cinderella doesn't go to Toontown, and Disney+ doesn't work in alignment with the Parks. But for the first time, Disney recognized the power of uniting under shared data with their new SSO platform.
Three Mommy Doctors (3MD)
3MD started with three emergency physicians who had seven kids between them. They'd created their own emergency kits at home and realized everyone deserved access to the same quality gear. Great idea - but it needed to get in front of people in the right way to take flight.

Adobe had grown from box software to Creative Cloud, but their architecture hadn't kept up. The company had outgrown its foundation, and this transformation was the perfect opportunity to finally connect everything across the platform.
/ Positioning & strategy
/ Brand architecture
/ Workshop facilitation
/ Product strategy

Craft Contemporary was delivering an incredible experience, but people were overlooking it because they didn't understand what made it special. The museum's amazing work wasn't getting the recognition it deserved - bringing craftsmanship to the front was the perfect opportunity to set up its future for decades.
/ Positioning & strategy
/ Brand design
/ Brand launch strategy
/ Website design
Monthly Support
Ongoing support for the challenges or jobs that are more (how do you say) undefined.
♥️ You'll love this if…
Your company is scaling, your goals are ambitious, and you've reached the point where brand and marketing aren't nice-to-haves — they're essential. But you're not ready for a full-time lead yet.
What we do best:
Project Based / Bespoke
Tailored brand and marketing projects. You know what you need, and need to get it done.
♥️ You'll love this if…
You have a rebrand on the horizon, a website that needs a complete overhaul, a new product that's thrown your architecture out of whack, or a specific challenge you can't seem to crack.
What we do best:
Strong opinions and industry insights that get quoted — here are some of my most recent features and bylines...